Building a new website is like moving to a new home. You have to get ruthless about deciding what to keep and what to toss.
Hi! And welcome to my new website. When I learned a couple months back that virb was shutting down on May 27, I got the same feeling I do whenever I step in something requiring a hazmat suit. But then, I realized it was a great opportunity to showcase my work in a way that better fit how clients review creative work.
“Your site is a tool, not a retrospective of greatest hits.”
Advertising has changed for good.
My old site was set up by client, which was how creatives used to be judged. What have you done, and who'd you do it for?"The company you kept mattered. Doing a campaign for a local or regional advertiser was nice, but it wasn't n-a-t-i-o-n-a-l. Now, of course, we live in an era when a couple of college kids and their dog routinely start companies in dorm rooms worth $100 billion (if only for a few months). So now the emphasis is on function. What have you done? What can you do for me?
At every interview I'd be asked, "Have you written websites?" Yes, there are examples under this client, and that client. It was the same whether the project was content, social, or a brochure. My brain was swimming with cross-references. And I'm sure I missed out on work because hiring managers weren't up for an Easter Egg hunt.
So about a month ago, I mentioned to a friend who's a recruiter that I was thinking of reorganizing my site to what you see. She said, "Finally. Your site is a tool, not a retrospective of your greatest hits." It might have taken me a while, but at least now I've caught up.
A new experiment begins.
So, now here I am with a shiny new site. And a blog. I'm excited to see what happens next.
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